Starting on November 1st, 2016, France launched a nationwide campaign called, Moi(s) sans Tabac. Its slogan is a play on words; it means both “Me Without Tobacco” and “A Month Without Smoking”. The campaign was influenced by the UK’s similar campaign, “Stoptober”.
Approximately 13 million people still light up in France, including 20% of pregnant women. Smoking is the leading cause of premature death in France, and France is the only European country where smoking is still on the rise.
To help people quit, the government has promised a 150€ reimbursement for nicotine patches, with proof of a prescription from a doctor, pharmacist, or midwife. By signing up on the the campaign’s official site, you are also entitled to receive help and advice about quitting. According to the Ministry, over 110,000 people have signed up, and calls to the free information helpline almost doubled over the past year.
On the site, you can use the calculator to figure out how much smoking is costing you, and how much you can save. It also offers practical advice as well as options for therapy and support services in the area.
My number one pet peeve about France is its high number of smokers, and especially young smokers. I am 100% in support of this campaign and I hope it will influence people in this country to kick the habit!